What do the terms creative and being creative mean nowadays? Have they not lost their meanings through their overuse? Do they not situate themselves in realms that are no longer concerned with the imaginative intellect? Has creativity not just become a business? Means to make money? An industry?
Due to saturation of the use of this word creativity has become anything but creative. This notion can definitely be backed up by the increase of ‘creative’ jobs on the job market. Most of these offers demand that the candidate must know a multitude of different ‘creative’ software’s, but there is little concerns in whether the individual is creative or not. This brings me to ask how I and my work are to fit in into this big mechanic wheel of ‘creativity’? Faqihi joka 28/07/09